Christmas time in Celle – International Winter Academy at DMAN

Christmas market in Celle – Photo: Torsten Volkmer für Celle Tourismus und Marketing (CTM)

Christmas tree at Celle castle – Photo: Torsten Volkmer for Celle Tourismus und Marketing (CTM)

Christmas market in Celle – Photo: Torsten Volkmer für Celle Tourismus und Marketing (CTM)

At the end of November, the old town of Celle will again transform into a Christmas fairy tale. The entire city will be festively decorated and illuminated, and the Christmas market will enchant its visitors. For this special time of the year, we invite you to our International Winter Academy 2018 .

This year, there will be a Christmas manufactory in front of Celle castle. In the city centre, the Christmas market will offer sweet delicacies and seasonal handicraft in front of the fairytale half-timbered backdrop. Did you know that the Christmas market in Celle belongs to the most beautiful in Germany? Especially during the Advent season, Celle conveys a unique atmosphere which you will hardly find elsewhere. DMAN participants who had the opportunity to attend a seminar during the pre-Christmas period will gladly confirm this.

From 3 to 12 December, our International Winter Academy will offer two open seminars: one in English and one in Russian. These seminars can be attended by individuals, and our partners put together small groups.

The seminar in English deals with the current topic Industry 4.0 – Transformation of industry and economy. We will discuss why digitization is so important in a modern industrial structure. How should the transition from traditional industry to industry 4.0 be carried out, what challenges need to be considered? Which management methods are to be applied, and how should management lead this process? Participants from different countries will be invited, for instance from Russia, China, India and Iran.

The seminar with Russian translation is about Increasing work efficiency: Process optimization – an ongoing key challenge for every organization.  Which approaches and methods have proven successful, how can they be introduced and further developed? Which role does personnel management play, how can change processes be designed? These and other questions will be discussed in this seminar.

In both seminars, experienced DMAN trainers provide you with practical information about current experiences of German companies. Case studies and exercises prompt active participation. During the information visits to internationally successful companies in our region, you will discuss directly with local executives. Networking with the other participants is, of course, included anyway.

And after the seminar hours, you enjoy the festively decorated city and the lovely Christmas market. Join us in Celle for the International Winter Academy – and experience the unique combination of high-tech industry and traditional pre-Christmas atmosphere!

Detailed seminar descriptions including terms & conditions can be found here.

If you have any questions or would like to register for the International Winter Academy 2018, these contacts look forward to receiving your call or message:

Regarding the seminar “Industry 4.0” (in English)
Yousef Nahhas
Phone:  +49.5141.973-213
E-mail: ynahhas[at]

Regarding the seminar “Increasing work efficiency: Process optimization” (in Russian)
Elena Tambovtseva
Phone:  +7 495 730 40 43
E-mail: moscow[at]