“German Mittelstand – success factors & business opportunities” was the topic of our International Winter Academy.
Nine participants from Iran and one participant from Russia attended the open DMAN seminar that was held in Celle from 27 November to 3 December 2016.
In the seminar part of the programme, they got an overview of Germany`s economic structure, explored the best ways to do business with German companies, and learned how to set up a business plan. Human resource management was another important part on their agenda.
During company visits at German SMBs, the participants saw best practice examples of corporate governance and become acquainted with the German business culture. They had the opportunity to exchange information and experiences with their German peers and were able to initiate valuable business contacts.
The group visited the following companies:
Franz Gottwald Group, Bremen – the innovative specialist for sealing technology, hydraulics and industrial supplies. The medium-sized company serves customers in the paper industry, automobile suppliers, steel works, mechanical engineering and manufacturing industries.
Joh. C. Henschen, Bremen– a globally operating medium-sized company that specializes in international export and import logistics and warehouses. Traditional import goods, such as tobacco, wool, coffee and wood are stored in the 6,000 sqm warehouses.
Sennheiser electronic, Hanover – leading global producer of a wide range of audio products, including microphones, headphones, telephony accessories, and avionics headsets for consumer, professional, and business applications. Visit of the production site and discussion of the production process and HR management.
Volkswagen AG, Wolfsburg – leading global producer of passenger cars, such as Golf, Polo, up! and more well-known car models. Visit of the production site and discussion of the VW distribution system.
A visit to the Bremen Christmas market, a tour through a “Klosterbrennerei” (monastery distillery), and the farewell dinner in the old town hall of Celle rounded off the programme of the International Winter Academy.